Pantone Trend Color 2023
Make a statement with Viva Magenta
Whether at Deco-Off in Paris or this year's Ambiente, the megatrend "Back to Nature" was omnipresent with its organic design elements, plant-inspired shapes and muted colors. At many manufacturers and designers, one could admire how the rather monochrome color palette almost invited to contrast the natural look with more intense highlights. Viva Magenta is a color with which you are guaranteed to succeed in office design. The renowned Pantone Institute has identified the red shade as the trend color for 2023.
Design ideas for strength and vitality
This year, the jury again chose a floral tone. This time, however, it is significantly gaudier than last year. If the experts at the Pantone Color Institute are to be believed, people are once again longing for more color in this complex world. Thus, they say, Viva Magenta is the perfect hue to reflect the possibilities of the new year.
Dynamic and hybrid color
PANTONE 18-1750 Viva Magenta is a dynamic hue that reconnects us with organic origins, according to trend scouts. They say Viva Magenta invokes the forces of nature and invigorates the spirit by helping to build inner strength: "Viva Magenta is bold and fearless, an exuberant, vibrant color that exudes joy and optimism, turning over a new leaf." At the same time, the nuanced crimson creates as a hybrid color as a good balance between warm and cool.
Here's how to use Viva Magenta in office design
The Color of the Year 2023 combines the diversity, warmth and power of nature with the open horizon of the digital world. One of the experienced planners at König + Neurath, Carolina Meseguer Girbés, believes the trendy magenta is generally a good choice in office design. "The tone, which comes from the red family, symbolizes the global zeitgeist, expressing more longing for nature, but also progress and more togetherness," she says.
With its intensity, Viva Magenta expresses anything but modesty. Through its bold character, it symbolizes self-confidence, it invites experimentation and self-expression. In this way, it is fully in line with the values such as individuality and authenticity that currently characterize our time.
With its intensity, Viva Magenta expresses anything but modesty. Through its bold character, it symbolizes self-confidence, it invites experimentation and self-expression. In this way, it is fully in line with the values such as individuality and authenticity that currently characterize our time.
Creative collaboration areas
As a dark color, Viva Magenta promotes focus and creative exchange in equal measure. It maintains a balance between activity and tranquility and can therefore provide subtle impulses in collaboration areas that invite collaboration. Carolina Meseguer Girbés: "This color is confident but not aggressive. So it can be used for wall design, upholstered furniture and also as a floor component." Even when sound-absorbing elements or room dividers are used to separate areas, they lend themselves to directing the eye and creating activating eye-catchers.
Lively lounge areas
Viva Magenta radiates calm, but also gives a room a cheerful upbeat mood. It has a representative character, stands for openness and positivity. This, the expert is sure, is very suitable for entrance areas or zones where people informally exchange ideas. "With its balance of red and blue, warm and cold, I see Viva Magenta as an eye-catcher in a simple and elegant design concept in our TIMELESS work environment." It can provide focal points as an accent wall or on individual pieces of lounge furniture.
A room should never allow the eye to linger in just one place. It should smile at you and stimulate your imagination.
How Viva Magenta brings joy to your home office
Carolina Meseguer Girbés is convinced that, with Viva Magenta, courage and strength can also enter the home office. "With Viva Magenta, you can also set cheerful accents in the home office. It looks feminine and strong in the home. Because of its power, the shade is also ideal for extravagant living styles and maximalism fans. And even in a simple, elegant interior, the tone can serve as an eye-catcher." She recommends pillows in Viva Magenta on the sofa for a cozy and stylish effect. Design elements, accessories, pictures or even large-scale paintings also create powerful effects. "If you want to design the workplace with it, then a chair with a corresponding cover in this rich natural tone does super." Our expert combines it with pink and pastel shades, but also with grey or blue. "I think it creates a bold look that can be integrated into any interior style."
So in 2023, Viva Magenta, this bold color from the red family, will be with us. We'd be happy to advise you on how to incorporate the current PANTONE Trend Color 18-1750 Viva Magenta into your next office décor project.
Sources
https://www.townandcountrymag.com/style/home-decor/a42568714/decorating-trends-paris-deco-off-2023/
https://www.pantone.com/eu/de/artikel/color-of-the-year/what-is-viva-magenta
https://www.pantone.com/eu/de/artikel/color-of-the-year/what-is-viva-magenta
https://www.monopol-magazin.de/pantone-farbe-des-jahres-es-lebe-magenta-wirklich
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