Less is more

• is based on geometric shapes (rectangle, circle, triangle)
• follows an archetype-based design idiom
• comes across as homogeneous and a coherent system
• aspires to perfect symmetry
• creates a sense of calm and balance
• integrates consistent functional elements
• keeps technology concealed

PURE, one of the four style collections by König + Neurath, is characterised by its reduction to the bare essentials. Typical features include monolithic structures and rigid edges and lines that break up open areas. Its rational uniformity ensures a clean look and absolutely calm feel.

Our planner Carolina Meseguer Girbés describes her experience of the PURE style collection like this: “When you plan a room based on PURE, the most important aspects are interaction between colours, clear lines and furniture that’s meant to appear both functional and inviting. Not only do we make sure to select the right products, we also let the architecture in that room play a part. It’s not just about individual areas, the entire space needs to come across as minimalist.”

One characteristic of minimalism is deliberate omission of unnecessary objects. Rooms with a clear, uncluttered design allow space for ideas, any decoration is placed on purpose and very reduced in style. Anything that is there has the chance to affect the observer without distraction. PURE furniture typically features clear design lines and bright, cheerful colours.