Biophilic Design
Nature as a spatial principle
How biophilic design creates atmosphere and how BLOOM.COLLECTION reinterprets acoustics, structure and social interaction
A striking tree in a public square. Beneath its canopy, people gather, exchange ideas, linger or celebrate together. The tree is not a piece of furniture and yet it structures the space like hardly any other element. It provides a sense of direction, enhances the quality of the space and quite naturally becomes the focal point of the action. Perhaps this is precisely one of the most fundamental principles of good spatial design.
Spaces follow natural principles
Although we spend most of our day inside buildings, nature remains our most important spatial point of reference. Biophilia describes humanity’s innate connection to living systems and natural processes. What sounds like a scientific concept manifests itself intuitively every day: we choose a seat by the window, seek a view of greenery, or go outside when we need peace and quiet, concentration or new perspectives.
Biophilic design translates this relationship into architecture and interior design. It involves far more than simply adding greenery. Plants, moss-covered areas or vertical gardens can form part of a biophilic concept but what is crucial is the interplay of all the elements: daylight, natural materials, organic contours, pleasant acoustics and a spatial structure that provides orientation, allows for retreat and encourages interaction.
The focus is not on staging nature, but on spaces that simply feel right.
When spaces are given a centre
Striking trees have always characterised places with a high quality of stay. They structure spaces, provide orientation and, almost as a matter of course, become meeting points. Openness and shelter, expansiveness and intimacy coexist there. It is precisely this balance that makes the tree one of the strongest spatial archetypes to this day. This quality is also gaining in importance in modern working environments. Where digital collaboration has become the norm, the office is increasingly evolving into a place for exchange, identification and corporate culture. Yet open-plan spaces alone do not create interaction. They need a spatial anchor – a point that intuitively brings people together.
This is precisely where BLOOM.TREE comes in. Its organic design language does not simply replicate a tree. Rather, it translates the tree’s spatial impact into contemporary architecture. The abstracted crown frames an area, creates a sense of closeness without creating a barrier, and transforms open space into a place that fosters a sense of identity. Depending on the architecture, BLOOM.TREE can be configured as a complete tree, a partial tree or a corner solution.
This phrase seems casual. In fact, however, it describes the highest quality of successful interior design: space gives rise to identity. Orientation becomes encounter.
Let’s meet by the tree
A landscape of acoustics
BLOOM.TREE forms the starting point of BLOOM.COLLECTION but not its conclusion. The collection consistently develops the organic design concept further and combines it with an overarching acoustic strategy.
After all, spaces are not merely seen. They are also heard and felt. Acoustics determine whether concentrated work is possible, whether conversations remain pleasant, or whether a quiet retreat actually offers peace and quiet. It is therefore not a technical add-on, but an essential component of spatial quality.
BLOOM.WALL adds relief-like depth to vertical surfaces and creates lively plays of light and shadow.
BLOOM.DESK extends the organic design language right down to the individual workstation.
BLOOM.DIVIDE structures open-plan areas like an abstract hedge landscape, creating a sense of seclusion without sacrificing openness.
BLOOM.BUFFLE is reminiscent of a protective canopy of leaves and lends high-ceilinged rooms a clear spatial definition.
Together, they form a system for tables, walls, ceilings and open spaces – flexibly configurable and adaptable to a wide variety of spatial concepts. Colours, materials and configurations can be tailored to the architecture, corporate design and usage scenarios. In this way, BLOOM.COLLECTION connects different functional areas into a cohesive spatial experience or gives individual zones their own distinct identity. Even spaces that were previously underused thus gain a clear function and a new presence.
Where space gives rise to identity
BLOOM.COLLECTION replaces neither real plants nor time spent outdoors. Its strength lies in the spatial interpretation of natural principles. Organic contours, rhythm, views, shelter and the interplay of light and shadow create spaces that feel familiar without imitating nature.
The result is not an artificial landscape, but an atmosphere in which people intuitively find their bearings, work with concentration and enjoy interacting with one another.
After all, people rarely remember individual pieces of furniture.
- They remember places.
- Light.
- Of encounters.
- The feeling of having been made to feel welcome.
BLOOM.TREE brings this quality to life and BLOOM.COLLECTION carries it throughout the entire space. In this way, design becomes more than just furnishings. It creates a place where people enjoy spending time.